![]() ![]() Every board comes standard with the best they have to offer for an un-compromised ride and feel. Proteus boards are designed and manufactured using the highest quality materials on the market – no exceptions. Lastly, we integrated a thorough SEO strategy to ensure online visibility amongst competitors and specifically for new search terms relevant to the Proteus patented tech. In addition, we designed a range of minimalistic and illustrative snowboard designs to serve as the Proteus product line for launch. The custom graphics, such as adjustment guides for the Proteus Adjustable Camber System, were essential to very quickly display the versatility of the Proteus technology. Not to mention, each board design has multiple colorways to browse, preview, and select.Īside from the brand design and web development, we created graphics, animations, and executed custom photo and video production. The product page UI was designed and developed to strategically walk customers through detailed product options without feeling overwhelming or confusing. We collaborated with Proteus to custom develop a detailed product shopping and purchasing experience to accentuate the customizability of the Proteus boards. The site’s foundation was built on WordPress and integrated with WooCommerce, but the eCommerce functionalities did not stop there. With a freshly updated logo, we expanded into a full, strategic brand identity to be carried throughout the website. We began by helping Proteus to develop their existing brand beginning with redesigning their logo mark. Being able to make it easily digestible, but also super marketable, was key. Our ability to create the solution in itself, as well as Proteus knowing that “we got it”, built trust and the foundation for a really great project.īeginning with discovery, we wanted to learn everything we could about the company and the owners so as to understand how the brand and product could best be introduced to consumers. By connecting with the product, we were able to collaborate with Proteus on how we could best explain the technology. We were excited to partner with the Proteus team to create a truly beautiful website and brand experience which was built to perform and crafted to inspire. ![]() With many members of our team being avid snowboarders, we immediately connected with the technology on a personal level. In addition to the various UX strategies that the site needed, the Proteus team was looking to be inspired with exceptional design. With the patented technology of their Adjustable Camber System being a world-first, they needed straight-forward messaging for an elevated concept which could be easily digested by their audience. Through years of rigorous design, testing, refinement, and uncompromising demands, they developed a board that can meet whatever challenges the mountain throws at you.īelieving wholeheartedly in their product, the Proteus team came to us seeking a branding and website strategy for their go-to-market launch. The founders’ engineering backgrounds and obsession with snowboarding led them to seek an alternative to a “quiver” of boards. It was then brought to life when they decided they no longer wanted to spend the money on individual boards designed for every unique condition or deal with the inconvenience of needing to switch boards for optimal performance. The Proteus story starts with their love of riding the mountain in its entirety. Powder, park, groomers, and ice – the patented Proteus Adjustable Camber System gives every Proteus board the power to adapt to any and all of these dynamic conditions. If you are carver and looking for a board that finishes a turn, stay away from the race board specs with the large tail side cut and pick yourself up a Proteus, you will not be disappointed.Relay a technically advanced concept through easy-to-digest copy and imagery. Everyone raved about the boards and the predictable single radius. I am one of the East Coast Expression (ECES) organizers and can attest that the Proteus line was a very popular board at the demo tent in 20 at Stratton, VT. ![]() It is nice to be back on a single radius board that completes a turns and is predictable. Once I had it tuned with a 3 side (87) and 1 (89) base it performed extremely well on ice and held an edge better than my Madd. The Proteus is easier to ride then my Madd and I have had plenty of days to experience it on boiler plate and very icy conditions here in the New England. The board has exceeded my expectation, I love the effort less transition, how it hooks up and stays locked in a carve, and lastly how it holds on ice. I have been in search of a replacement for my 158 F3 Madd’s and finally found it. I ordered a custom 163 Proteus with a 19.5cm waist and a single 10m radius. I have been a Donek customer since 2003, this is my 6th board from Donek. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |